The social media sphere will have over 1.8 billion members by the end of the year. How then as busy accountant can you leverage social media to market yourself and you services? Also understanding the various pitfall that you could succumb to? First and foremost all professional must understand is an essential accounting marketing tool in 2016 and going forward.
Branding: – from the onset of creating a brand, to developing it, to exposing it and finally establishing brand loyalty. Social media marketing has been recognised for its ability to help develop figures to understand all these. Also ability to engage user offers real time response to the branding efforts.
Converting: – social media offers a wide platform to easily convince potential customers to be users of your accountancy service. The means to connect and communicate with potential clients is easy and allows for easy interaction to allow smooth conversations. With the highest means to conversion than any other marketing out there.
Customer service: – the type of customer service approach is more responsive, rapid and affective. Rather than phone calls or mail which may take longer and may not offer the same level of connection that social media sites can offer.
Feedback is instantaneous: – to understand the direction your brand need to go, you need customer feedback. With social media like twitter, and Instagram, clients can comment on a service they receive at the moment and help you especially if it’s constructive criticism.
Changing demographic space: – with more young millennials joining the workforce, so should accountants and their firms redirect their market efforts to social media which millennials understand and use often. This way you can tap into this big well of clients who really need accountancy services.
Blurred lines: – when does information you provide become too much. These is one thing all professional using social media marketing are grappling with since too much could affect customer response greatly.
Trolling: – these are established people who smear your brand and social media campaigns with negative responses. They have become very notorious especially and have been known to ruin one or two established brands.
Security vulnerabilities: – social media sites have been used bay hackers to penetrate peoples systems and acquire data information. Also some links provides could lead to you downloading malware and viruses that may corrupt your system and data.
Effectiveness: – sometimes due to the evolving nature of conversations on social media, you marketing effort could easily be drowned by the Nosie of unnecessary conservation. And also due to bombardment with comment and review you could ignore someone with a legitimate concerns or questions they have.
Deciding on platform(s): – there so many too choose from and each have as specific audience, conversation and usage. Hence if your accountancy firm can’t leverage on the best you could get lost. Though you may prefer Facebook to twitter you may find the decision to be detrimental in future.
It all trickles down to one fundamental question, how important it is to your business. But though you may question it effectiveness due the perceived question of how accountants’ can social media market it could really make the difference.